AI Academy · Book
Level 1 · Module 04

AI Strategy

Teach leaders how to build an enterprise AI strategy aligned with business strategy.

15 chapters · about 175 minutes of reading

An enterprise AI strategy is not a list of AI projects. It is a small number of hard choices, including what the enterprise will not do, that trace back to how the business wins and what constrains it. Strategy decides where and why AI is used; adoption decides whether that becomes changed work and measured results, and an organization needs both. The level of ambition should fit the business strategy, the organization's readiness, its budget and its appetite for risk.

The choices follow from there. Opportunities are found by walking down from the strategy to where value leaks and testing AI against the best alternative. Buying is the default; the strategic work is naming the few capabilities worth owning and keeping a way out. Ownership is placed capability by capability, centralizing what gains from scale and federating what depends on domain context, on a shared platform no larger than repeated demand justifies. Data, talent, the operating model and decision rights then decide whether the choices can be executed. Because rivals can buy the same AI, advantage needs a gap in cost or value and something that keeps it open; unique data defends a lead only when more of it keeps improving the product.

Business Value of AI supplied the test of what a choice is worth. This module joins the choices into one coherent chain. Enterprise AI Use Cases then shows where that chain meets the work in each function.

Questions this module answers

  • What makes an AI strategy a strategy rather than a portfolio of projects?
  • How should AI ambition be set against business strategy, readiness and risk appetite?
  • Which AI capabilities should the enterprise build, buy or partner for, and where should ownership sit?
  • What data, talent, operating model and decision rights does execution require?
  • Where can AI create an advantage that competitors cannot quickly copy?

The chapters

After this module you can

  • Write an AI strategy as a few choices and refusals that trace back to the business strategy.
  • Set an AI ambition that fits the organization's readiness, budget and risk appetite.
  • Decide build, buy or partner layer by layer, with an exit for each dependency.
  • Assign ownership and decision rights so that one person is accountable for each AI-supported judgment.
  • Test whether a claimed AI advantage, including one based on proprietary data, can be defended.